Beauty can be timeless, but beauty trends and ideals… not so much!
The 1900s: S-BEND
The 1910s: even tighter corsets
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The 1920s: more skin, shorter hair and casual dresses
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The 1930s: cheaper materials, more pronounced
The 1930s were a time of economic difficulties. It was the decade of the great depression and this also infiltrated the ideals of beauty. Women could no longer spend on expensive materials, so women also started wearing cheaper clothes. Night life costume became more flashy, however. These dresses, often made of silk, have returned to a sharper form. The ideal now was to have a thin waist, but also narrow hips.
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The 1940s: knee -length shoulder -offs and dresses
In the 1940s, women set aside the long, flowing dresses they wore and started wearing shorter dresses collectively. They often passed their knees. An interesting evolution was that it was now seen as ideal to have wide shoulders, so women started wearing shoulder pads under their dresses, blouses and jackets. Of course World War II had a huge impact on fashion during this period. While their husbands went to war, women transformed their suits into female costumes. The clothes of this time is characterized by the function of fashion.
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1950s: Marilyn Monroe
In the 1950s, the whole world fell madly in love with the first and only Marilyn Monroe. Its curves, wrapping shape and perfect skin have become the ideal of final beauty. As freedom returned to the West after the war, the restrictions of past decades were discarded in favor of hyperpheminality. In everyday life, women wore dresses, sweater sets and skirts. Later in the decade, tight dresses became the last fashion.
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The 60s: lean figures and casual clothes
The 1960s saw the emergence of more casual costumes. The economy was going well, so women could buy clothes instead of having to make them. His clothes were a direct indication of his social status and wealth. The ideal of definitive beauty of the 60s came from the Twiggy model. His figure was much desired by women (and their husbands) around the world.
Continue on the next page to see what the ideal woman was like in the 1970s!
70's: it was hippie
All the fashion rules that have been carefully elaborated over decades, sometimes until centuries, have been crushed by hippies. As an act of rebellion against the system, women stopped wearing makeup and clothes that define the shape. Instead, they started wearing dyed peasant shirts, wide jeans and long square skirts. They let their hair grow and ride sandals. As for bodies under all those vivid colors and patterns, a more natural look was favored. Health instead of thinness became the focus.
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80's: Super-Tudo
In the 1980s, everyone wanted to be like magazine supermodels. It was a decade of excess: the bigger, the more flashy, the more beautiful, the better. Young people at this time had more income available than their peers from previous generations. This meant they could spend more money on fashion. Individualism has become very important. Exercise gurus, like Jane Fonda, made training a fever. The women combed their hair back to make it bigger, wore large earrings and showed much more skin than in the previous decades.
Continue on the next page to see what the ideal woman was like in the 1990s!
90s: Super lean
Being thin was fashionable again in the 1990s. So thin, that the term "chic heroine" was coined. The models on the catwalks seemed malnourished and addicted to dangerous drugs. Women wore casual dresses and more relaxed silhouettes; The wide and low waist jeans became popular. For ordinary men and women, plaid patterns were super fashionable.
Continue on the next page to see what the ideal woman was like in the 2000s!
2000s: Individualism
A great influence on fashion and beauty ideals in the 2000s was the parade of Sex and the City. Women were encouraged to be individualistic, to be more openly sexual and ambitious. In the mid-2000s, artists such as Beyoncé and Jennifer Lopez became famous for their healthy curves. Its “mixed” look facilitated the appeal like various groups of ethnic groups, as more people could identify with them.